The idea behind it is to attain the sense of fulfillment even when you have less. The form of minimalism clothing began back in 1960s and has become a trend over the years. With the changing era, a lot of people have started to follow minimalist fashion because the key factor here is – Simplicity at its best! These clothes may be are of specific colours, streamlined shape and less in number. Minimalist fashion is defined as a simple fashion where you keep less clothes in your closet. Let’s dive into more details about this trend of minimalist wear and how it is beneficial.Ĭredits: Harpers Bazaar What is Minimalist fashion? Just like home décor, minimalist clothing has begun the new cool and is quite popular among the millennials. Lately, a lot of people have started to follow this new trend of minimalist fashion. Long gone are the days when the “full closet and nothing to wear” jokes were mainstream. While most of the people are gaga over buying new clothes to keep up with the fashion trends, but there are also these new fashion trends that support the idea of minimalism. It intends to launch 10 to 12 categories in this segment, with a focus on making the products well-fitting and utility-based.īeyours’ sales target for the coming fiscal year is around Rs 15 crore.With the changing trends, daily we come across one or the other new fashion style. The brand plans to enter the women’s segment, for which research is currently going on. The fixed costs for a store include rent, maintenance, utility bills, salaries, etc., which a person has to pay regardless of how much they sell. Talking about opening physical outlets, Nilesh says they are looking into ways where fixed costs are low. It intends to expand its product lines to include undergarments, wallets, belts, and perfumes. The brand intends to expand its categories while adhering to its vision of creating a minimalist fashion brand. However, the high quality of their products and social media marketing enabled them to differentiate and grow. Following the pandemic, competition increased as many D2C brands entered the market. The pandemic had little impact on them because they had a small team of four to five people at the time. Speaking of challenges, they say they have not faced any major challenges till now. Brands like ZARA, H&M, Souled Store, and Bewakoof, are a few brands that offer similar designs, they say. Talking about competitors, the founders say they do not directly compete with any brand because their fabric and colour are unique. About 70% of the customers come through Instagram, and the brand mostly sells through its own website. ![]() It has an in-house social media team that works to creatively showcase the products to customers, and uses Facebook, Instagram, Google, and YouTube Ads to market its products. ![]() The company attributes the initial success of the brand to social media marketing. The founders count it as a major achievement for the brand. It made Rs 5.5 crore in sales for FY23, and expects the figure to rise to Rs 6.5 crore by the end of the fiscal year.ĭuring its Diwali sale in 2022, the sales figure reached Rs 50 lakh within two days. In FY20, Beyours made sales of Rs 65 lakh, followed by Rs 2.2 crore, and Rs 3.2 crore in FY21 and FY22, respectively. They had to pause for two months to restock and they finally started selling again from April, 2019. They made sales of Rs 1 lakh in January 2019. To their surprise, the brand received a massive response in the first month itself, and most categories were sold out within a month and a half. The founders started the brand with a capital of Rs 50,000 and a limited inventory.
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